Teachers from Toraighyrov University held a discussion platform “Eco-branding in youth entrepreneurship.”

A meeting with young people, among whom were public representatives of New Wave |  Eco Volunteering, NIS, secondary profession-oriented school No. 36 of the environmental orientation, was held at the Center for the Development of Youth Initiatives of the Management of Information and Social Development of Pavlodar Region.

 Head of the Department of Economics Alexey Titkov told about “green” trends in youth entrepreneurship.  The head of the apparatus of Uspenka district maslikhat, Dinara Baikhanova, presented the achievements of producers of Pavlodar footwear, dairy and meat products.

 According to Lyudmila Davidenko, Associate Professor of the Department of Economics, proposals made by young people with environmental thinking skills will help form a mechanism for promoting eco-branding of industrial products from local manufacturers, in particular positioning through the creation of a brand book, a system of recycling and bonuses, collaboration with bloggers and the organization of “green”  trainings.

 Having divided into teams, the participants of the discussion platform solved specific cases, proposed ideas for creating and promoting Kazakhstan eco-branding, and assessed the entrepreneurial risks of entering new markets.  The discussion platform was organized as part of the project “Development of technology and promotion of environmental branding of the industrial complex of the region.”