Scientists from Toraighyrov University presented technologies for environmental branding of industrial products in Omsk.

As part of the Collaboration Agreement, Omsk Scientific Center of the Siberian Branch of the Russian Academy of Sciences (OSC SB RAS) together with the research team of Toraighyrov University held a business meeting where they discussed organizational issues for the implementation of the project "Development of technology and promotion of environmental branding of the regional industrial complex" (within the framework of grant funding from the Ministry of Science and Higher Education of the Republic of Kazakhstan).

The meeting was dedicated to the discussion of areas of cooperation under the program for scaling and extrapolating platform greening of production to cross-border regions.

Together with scientists from the OSC SB RAS and Dostoevsky Omsk State University, key criteria for promoting national "green" branding were developed.  An expert assessment of the developed eco-branding technologies helped to diagnose areas of sustainable growth, investment attractiveness and ESG ratings for all participants in the “green” integration.